The National Football League has finalized its new 11-year media rights agreement with a pact that will run through 2033 and could be worth over $100 billion.
The league announced Thursday it’s renewing TV rights with all of its existing broadcast partners and adding Amazon Prime Video as an exclusive partner for its Thursday Night Football package. It’s the first time a streaming service will carry a full package of games exclusively. Amazon is paying about $1 billion per year, according to people familiar with the matter. Amazon’s deal runs 10 years and begins in 2023.
ViacomCBS, Fox and Comcast (which owns NBCUniversal) are all paying more than $2 billion per year for their 11-year-long packages, while Disney (which owns ESPN and ABC) will pay around $2.7 billion annually, according to people familiar with the matter. Using these numbers, the NFL’s new agreement projects to be more than $100 billion — the richest U.S. sports league media deal.CNBC