Unilever is setting out to improve on-shelf availability as it forms a new partnership with Trax, a leading global provider of computer vision solutions and analytics for retail, and Roamler, a European technology company specializing in crowd-supported solutions for field marketing. The new partnership will provide consumer packaged goods (CPG) companies in Europe with a store auditing service that combines the power of computer vision and the gig economy.
Karine Eloy, Managing Director for EMEA, Trax“Together, Trax and Roamler offer CPGs superior value by providing a cost-effective, scalable, and fully integrated store auditing service,” said Karine Eloy, Managing Director for EMEA at Trax. “Our joint solution empowers companies to address issues affecting retail execution and product availability quickly and efficiently.”
According to a release, Trax and Roamler are collaborating to help Unilever improve on-shelf availability in hundreds of stores across Belgium and Italy. Trax analytics and insights derived from shelf images captured by Roamler’s workforce allow Unilever to detect anomalies in-store, take action, and measure results. As a result, Unilever’s own sales reps and merchandisers can focus on higher-value tasks, expand store coverage, and prioritize stores with maximum sales opportunity.Delimarket News