Walmart is ringing in the spring by bringing a new social shopping event to its customers. On Tuesday (March 9), Walmart announced its second livestream shopping event, “Spring Shop-Along: Beauty Edition,” which will take place over Walmart’s TikTok channel on Thursday (March 11) at 9 p.m. EST.
The retail giant held its first such event in December with a holiday-themed shoppable variety show featuring 10 TikTok creators. The event, according to the press release, garnered over 7,000 more views than the company expected. Walmart also reported that its followers on TikTok grew by 25 percent during the event.
A variety of TikTok creators will be featured during the 60-minute beauty tutorial event, sharing their skin, hair and makeup routines and tips while using their favorite Walmart beauty products. One such creator slated for the event is Gabby Morrison, who touts over 3.5 million TikTok followers.
Source: Pymnts
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 