When Wes Schroll went grocery shopping a decade ago as a college student, he realized he cared a lot more about the brands he purchased than which store he was in.
That sparked the idea for Fetch Rewards, a shopping savings app where consumers upload store receipts to earn free rewards from the brands they’ve purchased. Schroll dropped out of the University of Wisconsin-Madison in 2013 to build the company.
Now, amidst breakneck growth during the pandemic, Fetch Rewards is in talks to raise a new Series D round of funding that could more than double the firm’s valuation to about $1.5 billion, two people familiar with the matter said. That makes the Madison-based startup one of only a few “unicorns” — startups valued at over $1 billion — to have a headquarters outside of Silicon Valley or New York.
Source: Business Insider
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 