Nordstrom is searching for ways to grow its active business, while it adds more merchandise to its stores beyond dresses, shoes, handbags and makeup.
It has found a new partner in Tonal, a company that sells a wall-mounted workout station for $2,995.
The department store chain announced Monday that it will be adding 40 mini Tonal shops to its stores, with the rollout beginning this month. The 50-square-foot shops will be located in Nordstrom’s active department next to workout apparel and other fitness accessories. Customers will be able to demo the Tonal device and speak with a Tonal employee.CNBC