While the pandemic has boosted e-commerce beyond anyone’s expectations, add skincare company Heyday to the list of retail startups that are taking this time to plan physical expansion.
Along with securing $20 million in Series B funding, Heyday on Tuesday also announced plans to scale to “hundreds of stores” in the next five years via franchising, according to a company press release. Heyday, which describes itself as “taking the facial out of the spa and into people’s lives,” emphasizes a personalized approach to skincare, including putting estheticians front and center to provide skincare and product recommendations. The company currently has 10 stores.
Its locations are intended to be more inviting and accessible than traditional spas, and focus on conversations between customers and experts, who give advice while performing treatments. Customers can also purchase products in the stores or online. Skincare is the sole focus of Heyday’s services, and it looks to appeal to both men and women. Right now, men make up about 20% of the business.Retail Dive