A global payment app and a major young women’s media brand are entering a leading-edge digital shopping space.
Klarna is partnering with Cosmopolitan to host the second, bi-annual “Hauliday by Cosmo x Klarna,” which the companies say is the first-ever virtual shopping event specially created for Gen Z and millennials. The 48-hour event, which debuted in August 2020, will take place March 1-2, 2021.
The two-day Hauliday event will feature sales across fashion, apparel, footwear, and beauty from retailers such as Macy’s, Rebecca Minkoff, Saks Off 5th, Express, Bluemercury, and Foot Locker. This year’s event also marks the introduction of a livestream shopping component in partnership with livestream retail platform ShopShop.
Source: Chain Storeage
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 