Amazon has closed a deal to acquire 7-year-old Australian startup Selz, a company that assists eCommerce firms in advancing digital sales.
The deal aligns with the eCommerce giant’s focus on third-party sellers. Amazon acquired the firm, a competitor to Shopify, in January but did not announce the acquisition. The deal was first noted in a blog post published last month by Selz CEO and Founder Martin Rushe.
“We have signed an agreement to be acquired by Amazon and are looking forward to working with them as we continue to build easy-to-use tools for entrepreneurs,” Rushe said in the blog post. “Nothing is changing for our customers at this time, and we’ll be in touch with customers as and when we have further updates.”Pymnts