Walmart has been steadily building out its ecosystem throughout the pandemic, developing new revenue streams to drive sales and giving shoppers alternative fulfillment options. And based on the new CIRP data, this strategy seems to be bearing fruit.
The big-box retailer took over Amazon’s spot as the top grocery e-commerce platform, according to a survey from TABS Analytics in August. (Amazon disputed the claims). About 30% of online grocery transactions come from Walmart while Amazon accounts for about 27%, down from 33% in 2019, the survey found.
In the period leading up to the subscription service’s launch, conversations around how it compares to Amazon Prime emerged.
Source: Retail Dive