Rather than launch another online grocery company and all the shipping and inventory challenges that come with it, brothers Andrew and Thomas Parkinson have instead established a service that helps consumers identify the right products for them, develop diet plans and recipes, and then drop those products into online carts with their preferred retailers.
The company’s tool lets shoppers apply filters when they peruse products, including more than 100 dietary filters, or “SiftTags,” in categories like allergens, medical conditions, lifestyle-oriented diets and medications. It also organizes items according to “responsible practices” like non-GMO, fair trade, grassfed and raised without antibiotics.
The Sifter.shop platform also includes a feature that lets users peruse recipes designed by dietitians and then determine whether the ingredients in a particular receipt reflect their needs.
Source: Grocery Dive
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