Even prior to today’s formal entrance into the pet category, Poshmark observed users selling toys, leashes, harnesses, beds and costumes for pets. But it may not come as a surprise, considering that 67% of Americans are pet owners, according to the company.
Indeed, the pet category is one segment of the retail industry that has succeeded despite economic uncertainty brought on by the COVID-19 pandemic. Pet retailers have largely been considered recession proof, even as consumers pull back on other spending, because many people see their animals as part of their family.
That concept has not escaped Poshmark. “[I]t’s important that our social marketplace addresses the needs of the entire family,” Tracy Sun, co-founder and senior vice president of new markets at the company, said in a statement. “We’re excited to offer pet owners a fun and social way to shop, sell and connect in a way that builds community.”Retail Dive