Amazon Web Services is broadening its reach across the professional sports landscape, announcing a new partnership with the National Hockey League Wednesday to be the official cloud, artificial intelligence, and machine learning infrastructure provider for the league.
AWS CEO Andy Jassy, recently named as the future successor to Amazon CEO Jeff Bezos — and also a part-owner of the Seattle Kraken — said AWS will help the NHL with its digital transformation. This includes helping the league automate video processing and content delivery in the cloud; leveraging the Puck and Player Tracking (PPT) System; and building an enterprise video platform to aggregate video, data, and related applications into one central repository.
The goal is to better capture details of the game for fans, teams and media partners, enable easier search and retrieval of archival video footage, and give broadcasters instant access to NHL content for syndication and licensing. The NHL is also turning to AWS to deliver new in-game analyses, predictions, and video highlights to enhance mobile, online, and broadcast experiences.Geek Wire