Shopify, an eCommerce platform for businesses, is expanding its payments tool Shop Pay to merchants on Facebook and Instagram.
“People are embracing social platforms not only for connection but for commerce,” Carl Rivera, General Manager of Shop, said in a Tuesday (Feb. 9) blog post. “Making Shop Pay available outside of Shopify for the first time means even more shoppers can use the fastest and best checkout on the Internet. And there’s more to come: we’ll continue to work with Facebook to bring a number of Shopify services and products to these platforms to make social selling so much better.”
With Shop Pay, Shopify businesses selling on Facebook and Instagram can make the payments tool available to buyers for a secure checkout experience. Previously, the only payment options available on social media were PayPal or manually entering credit or debit card information.Pymnts