Target launched its own line of workout clothes and exercise equipment about a year ago. Two months later, the pandemic turned much of the country into stretchy pants-wearing remote workers who converted garages into home gyms and cut back on shopping trips.
“We like to joke about this internally that it’s become our guests’ favorite work wear, not just workout wear,” said Jill Sando, Target’s chief merchandising officer for style and owned brands.
All in Motion, a line that includes sports bras, hand weights and yoga mats, has now reached $1 billion in sales, the company said Monday. It is one of 10 Target brands that generated $1 billion or more in sales in fiscal 2020.CNBC