Sam’s Club can now analyze mobile affiliate marketing performance alongside other mobile touchpoints.
The warehouse club retailer, a subsidiary of Walmart, has been leveraging the Button Reach deep-linking and app-tracking solution to seamlessly route customers from mobile sites to its app since August 2020. Now, Sam’s Club is acquiring unified visibility into all of its attribution data in one tool via a new integration between Button and Branch, a cross-platform solution for linking and measurement.
Rather than looking at each mobile channel in a silo, Sam’s Club can view Button mobile performance data alongside other mobile data in its Branch dashboard. As a result, the retailer hopes to gain a thorough understanding of the efficiency and performance of its mobile affiliate channel, alongside all other mobile traffic, to be able to optimize for conversions. Sam’s Club also seeks to holistically understand its spend across all marketing channels.
Source: Chain Storeage
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