Aerie, the underwear brand run by American Eagle Outfitters, is continuing to pick up traction among a generation of young shoppers and says it will double sales to $2 billion by 2023, the company told investors on Thursday.
The growth is being fueled by fast-rising online sales, a push into middle America and a new line of athleisure clothing, as well as a marketing strategy that shuns the supermodel look of Victoria’s Secret in favor of more everyday women.
Aerie has been a bright spot for American Eagle Outfitters, a 44-year-old retailer still managing to find success at America’s malls. A key to that success: teenagers, who continue to call it one of their favorite brands, according to Piper Sandler’s semiannual survey.
Source: Forbes
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