By opting to adopt frictionless shopping technology in its newest store, Choice Market will be fusing the ability for consumers to avoid stopping at a checkout counter with its reputation for offering fresh food and made-to-order meals in a convenience-store format. The new capability could prove especially attractive as people look to avoid touching surfaces, maintain social distance and speed up shopping trips amid the pandemic.
Choice, which has been working to streamline the digital experience it provides shoppers, plans to stay grounded in the unique offerings it is known for even as it launches its newest location with a heavy dose of technology.
Located on the ground floor of a high-rise apartment building at 939 Bannock St. in Denver, the upcoming store will feature seasonal menus crafted by its own chefs and source the majority of its ingredients and products from local farmers. It will stock items from more than 60 suppliers in Colorado, including Method Coffee Roaster and High Point Creamery, which will both have their own storefronts inside the new location, according to Choice.Grocery Dive