The race is revving up at grocery aisles across America to add “smart” shopping carts that can track what consumers pick up off the shelves and allow them to pay without standing in line.
Kroger recently became the latest entrant when it rolled out new “KroGO” shopping carts on a test basis at its Madeira, Ohio grocery store outside of Cincinnati.
Built by a company called Caper Inc., the new carts come with a built-in video screen that is essentially a smaller version of the scanners that Kroger has at its checkout lines.
Customers can swipe rewards cards, weigh produce right at the cart, scan the bar codes on items as shoppers plunk them off of shelves, and even put things back and remove them from the tab. The cart gives shoppers a running subtotal of purchases as items are added, helping people stay on budget.Pymnts