About a year after Lululemon nabbed Nike veteran Nikki Neuburger for its newly created chief brand officer role, the retailer has recruited again from its larger rival to fill its chief merchant spot.
According to the company, part of Gonzalez’s role will be focused on building Lululemon’s credibility in the training space. Her experience will “enable lululemon to further expand its product, awareness and consumer base in the run, train and yoga categories – positioning the brand as a global leader in technical apparel for all athletes and sweaty endeavors,” the company said.
Gonzalez fills a role that Chief Product Officer Sun Choe previously held, and helps fill out a team that has seen a few changes in the past year. In addition to Neuburger’s appointment a year ago, Lululemon named a new CFO in November and lost its chief operating officer to DTC luggage brand Away last January. In October, the company promoted Celeste Burgoyne to the president level, named Stacia Jones vice president and global head of inclusion, diversity, equity and action, and hired Adidas exec André Maestrini to serve as executive vice president of international and help lead those expansion efforts.Retail Dive