The fourth annual installment of dunnhumby’s Retailer Preference Index and the leading grocers it ranks reflects a disrupted food retailing world filled with massive change in how and where consumers shopped for food.
The most notable change in the 2021 ranking released on Jan. 11 is the emergence of Amazon as the most preferred grocery retailer among the 56 companies evaluated. It moved past last year’s winner H-E-B and runner-up Trader Joe’s to take the top spot in the overall rankings. Another notable development saw Target, for the first time, break into the top quartile of the Retailer Preference Index. Target was the only newcomer to the first quartile overall, jumping six spots to move out of the second quartile, a spot it occupied the previous three years.Retail Leader