Rob Wilson is managing director and Shang Saavedra is engagement manager at L.E.K. Consulting. The views expressed here are those of the authors.
Given lockdown and quarantine measures for many consumers over the course of 2020, it’s little surprise that the COVID-19 pandemic has driven an explosion in grocery ecommerce.
Retail grocers have had to rapidly transform to accommodate this surge in online ordering. Some have converted store space from retail shelves or back rooms to dedicated space for online order fulfillment. And some have built automated micro-fulfillment centers (MFCs) to help support automated fulfillment for curbside pickup.Supermarket News