Online retailer Verishop has introduced a new way for consumers to hang out and shop together with their friends.
Now live on Verishop’s iOS app, this new feature, called “Shop Party,” allows users to hang out over video chat, explore products and shoppable content, see what others are browsing, and make a purchase.
How it works: consumers can invite up to five friends to join a “party” at a specific time and date. Users can join a two-way conversation over video or audio chat, and shop at the same time, as well as explore the shoppable content feed, saved collections, or specific products from the more-than-1,000 men’s and women’s brands the retailer sells. Within a party, users can share their screens so their friends can see what they’re browsing with a design that balances social interaction and a commerce experience.MR