On-demand garment manufacture, once available only to upscale customers willing to pay top dollar, is widely seen as a way to solve issues of fit and preference, which have bedeviled apparel e-commerce.
Online apparel consumers tend to ordervarious sizes, colors and styles of clothing, using their own homes as dressing rooms and returning what they don’t want. The resulting waste drives up costs for retailers and the environment, with at least 39 million tons of clothing discarded each year, according to GlobalData.
Several apparel companies, including Levi’s and H&M, have attempted to bring customization to the masses. Many, like Amazon’s Made For You, employ technology to determine appropriate sizing and allow for individual preferences.Retail Dive