Swedish furniture giant Ikea said Monday it would stop printing its famed annual catalogue, ending a seven-decade tradition as customers moved to digital alternatives.
The catalogues offered a snapshot on contemporary living that made them intensely popular, with circulation reaching a peak in 2016, when 200 million copies in 32 different languages were distributed worldwide.
But with fewer people reading the printed catalogue as online shopping soared, the retailer said it had taken the “decision to respectfully end the successful career of the Ikea Catalogue.
Source: NDTV
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