Ikea is closing the book on its iconic printed catalog.
The home furnishings giant is ending publication of its annual catalog after 70 years, citing the increased shift to online browsing and shopping.
“Turning the page with our beloved catalog is in fact a natural process since media consumption and customer behaviors have changed,” stated Konrad Grüss, managing director, Inter Ikea Systems B.V. “In order to reach and interact with the many people, we will keep inspiring with our home furnishing solutions in new ways.”
Source: Chain Store Age
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