Holiday shoppers went online Monday and spent $10.8 billion, setting a record for the largest U.S. internet shopping day ever, according to Adobe Analytics data.
Cyber Monday spending rose 15.1% year over year, according to Adobe, which analyzes website transactions from 80 of the top 100 U.S. online retailers. That came in short of Adobe’s original forecast of $12.7 billion. The firm had been revising its Cyber Monday estimate downward in recent days.
Adobe cut its online sales forecast for the entire holiday season to $184 billion, which is a 30% increase from last year. It originally estimated online sales of $189 billion.
Source: CNBC
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