Thanksgiving and Black Friday preliminary online sales numbers have been posted by Adobe Analytics, which is tracking e-commerce transactions for 80 of the top 100 retailers in the U.S. in real-time. According to Adobe Analytics data, Black Friday hit a new record with consumers spending $9.0 billion, an increase of 21.6% over last year. Key items are gaming consoles, video games, Lego sets, Barbie Toys, Hot Wheels, connected technology (Airpods, Apple Watch, Amazon Echo AMZN -0.9%), Samsung TV’s and HP Laptops.
Taylor Schreiner, Director of Adobe Digital Insights stated, “We are seeing strong growth as consumers continue to move shopping from offline to online this year. New consoles, phones, smart devices and TVs that are traditional Black Friday purchases are sharing online shopping cart space this year with unorthodox Black Friday purchases such as groceries, clothes and alcohol, that would previously have been purchased in-store.”Forbes