Store-centric fulfillment, once associated primarily with Target, is now a mainstay of retail earnings calls.
Barry laid out a “hypothesis of stores as more primary fulfillment hubs” as the basis for the store format testing in Minneapolis. She acknowledged the tests are in early stages and on a small scale. “We’re learning,” she said.
The fulfillment testing comes at an unlikely time for Best Buy. “Normally, we would not remodel any stores this close to the holiday season, but we feel it’s imperative to move quickly to gain the learnings about how the store format may complement our omnichannel strategy,” Barry said.Supplychain Dive