Walmart is recruiting celebrities to produce custom interactive content with an e-commerce component.
The discount giant is launching Walmart Cookshop, a free interactive video hub featuring videos of famous chefs and hosts presenting cooking-themed experiences. The videos are powered by eko interactive video technology, which allows customers to make choices that shape their experience, controlling the ingredients, flavors and outcomes. Viewers can also purchase ingredients for pickup or delivery seamlessly from within each video.
Walmart has previously partnered with eko to offer interactive Halloween-themed digital content and virtual holiday toy try-outs.Chain Storeage