Since the COVID-19 pandemic has largely kept consumers out of stores and gyms, Lululemon is seeking to seize on the home fitness trend that has buoyed the likes of Peloton by using Mirror’s technology to enhance its omnichannel guest experience and digital capabilities.
With this latest announcement, the athletics retailer is integrating Mirror further into its own offerings, selling the tech alongside its own products and adding more community-based features to the platform.
The activewear retailer acquired the home fitness company in June for $500 million. That same month, the company reported a net income of $29 million, a drop from $97 million last year, but its e-commerce business also increased. Despite this decline, the company noted over the summer that it’s sticking to previously outlined plans.Retail Dive