Chipotle is opening a restaurant that will fill pick-up and delivery orders only.
Chipotle Mexican Grill will unveil its first-ever digital-only restaurant, called the “Chipotle Digital Kitchen,” on Saturday, Nov. 14. Located just outside of the gates to the military academy in Highland Falls, N.Y., the new prototype, which was designed in-house, does not include a dining room or front service line.
Instead, customers must order in advance via the Chipotle website, app, or third-party delivery partners. Orders can be picked up from a lobby that is designed to include all of the sounds, smells and kitchen views of a traditional Chipotle restaurant. The digital-only location will also service large catering orders available for pickup in a separate lobby with its own dedicated entry.Chain Storeage