Molson Coors Beverage Company has launched Revl, a direct-to-consumer ecommerce store for customers in the UK, as the company aims to “broaden its routes-to-market”.
According to Molson Coors, the Revl platform will offer the full range of Molson Coors beverage brands including Coors, Carling, Staropramen and more; along with other beers, wines, spirits, soft drinks and snacks from selected third-party brand partners.
The Revl store is reportedly designed to ‘create strong connections with consumers’, and the company claims that the platform will feature exclusive access to new products and curated bundles in future.
Source: Foodbev
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