Supreme has sold to VF Corp — the parent company of The North Face, Vans, Timberland, Eastpak, Napapijri and Dickies — VF Corp confirmed to Highsnobiety.
The acquisition — reported to exceed $2.1 billion — follows a long-standing relationship between Supreme and VF Corp, with Supreme being a regular collaborator with multiple of VF Corp-owned brands including The North Face, Vans and Timberland.
VF Corp, bought the American cult skateboard brand from private-equity firm Carlyle Group LP, which in October 2017 purchased 50 percent of the brand for roughly $500 million, valuing the streetwear label at nearly $1 billion.
Source: High Snobiety