WhatsApp plans to offer more in-app shopping features and hosting services from Facebook to help smaller companies upgrade their mobile marketing and e-commerce efforts. With many consumers avoiding physical stores during the pandemic, those businesses need ways to stay in touch with customers through their smartphones, including services like buy online, pickup at curbside that limit personal contact.
“Many of the old ways in which people and businesses communicate are not working,” WhatsApp said in its blog. “The global pandemic has made clear that businesses need fast and efficient ways to service their customers and make sales.”
The popularity of WhatsApp has made the app an important channel for small business marketers to connect with consumers. More than 175 million people a day send a message to an account on WhatsApp Business, the app’s service for enterprises, per data shared by the platform.Retail Dive