Coca-Cola is shifting the interface of its “Freestyle” soda machines directly to customer phones, with help from Amazon Web Services (AWS).
The Coca-Cola Freestyle machine, introduced in 2009 and available in 17 countries, features more than 200 Coca-Cola beverage options which customers can order via touchscreen interface. Users can select from mixtures of flavors of Coca-Cola products, which are then individually dispensed. The machines are typically located within food service and entertainment venues.
However, with the COVID-19 global pandemic creating consumer desire for contactless purchases, Coca-Cola collaborated with AWS, its longtime cloud provider, to enable customers to operate the machines with their smartphones. Working with AWS, Coca-Cola was able to develop, test, and deploy software code to the machines, all while mostly working from home, 100 days after the initial concept was complete. AWS co-designed the architecture that helped create the solution.Chain Storeage