Artificial intelligence (AI)-powered payments startup Skipify is partnering with Google to deliver shopping features within the Gmail ecosystem, the companies said announced on Friday (Oct. 23).
Gmail users will be able to view products in real time and checkout with a shopping cart without leaving the email space. Merchants who have already participated in the shoppable email program reported that have seen revenue from email jump 30 percent or more. Further, unsubscribe rates dropped 50 percent.
“We’re thrilled to be working with the team at Google Gmail to help merchants bring shopping into the inbox for the first time,” said Skipify Co-Founder and Chief Executive Officer Ryth Martin.PYMNTS