Organic and natural online marketplace Thrive Market on Monday announced its B Corp certification, signifying the retailer’s commitment to balancing purpose and profit. Thrive Market is the first major grocer and largest non-GMO food retailer to be B Corp certified.
The certification comes largely as a result of Thrive Market’s Zero Waste fulfillment centers effort; new, curated packaging; and its commitment to organic and regenerative organic agriculture. Additionally, Thrive’s supply-chain poverty alleviation efforts were recognized as the retailer recently enacted trade terms, positive labor conditions and support for underserved suppliers to reduce poverty.
“Thrive Market is trying to build a company and an infrastructure that could last 100 years,” said co-founder and CEO Nick Green. “Being a B Corp enables mission-driven companies like ours to stay mission-driven through capital raises, changes in ownership or leadership by cementing the values and pillars we put in place.”Supermarket News