Perch Raises $123.5M to Grow Its Stable of D2C Brands That Sell on Amazon

While Amazon gradually builds out its own-branded line of products, third-party sellers continue to account for a significant part of the transaction volume and growth on its marketplace — by one estimate, accounting for $200 billion of the $335 billion in gross merchandise value sold on Amazon in 2019. Today, in a twist on the economies of scale that has propelled much of Amazon’s growth, a Boston startup that has built a tech platform that it uses both to buy up and then run D2C brands sold on Amazon is announcing a major round of growth funding to expand its business.

Perch, which acquires D2C businesses and products that are already selling on Amazon, and then continues to operate and grow those operations, has raised $123.5 million in funding.

Perch plans to use the capital mainly to continue acquiring D2C businesses, as well as to build out its team and invest in its platform, “but we are profitable so we plan to use cashflows from the business to build the team and the funding toward acquiring additional winning brands and products,” said Chris Bell, Perch’s CEO and founder, in an interview over email.