Amazon experienced 45% year-over-year growth in revenue for its sixth annual Prime Day sales extravaganza.
Early analysis from Digital Commerce 360 shows that in the 19 countries (including the U.S., U.K., and Canada) where Amazon held Prime Day Oct. 13-14, the e-tail giant generated $10.4 billion in sales. This represents a 45.2% increase from the estimated $7.16 billion global sales performance during the 2019 edition of Prime Day.
As reported by Amazon, third-party Amazon Marketplace sellers sold a record of more than $3.5 billion worth of goods during Prime Day. Sales of marketplace sellers’ products grew nearly 60%, faster year-over-year than sales of Amazon’s own products.Chain Store Age