Pandemic or no, shoppers poured more money into Amazon.com’s 2020 annual Prime Day shopping bacchanal—which occurred on Tuesday and Wednesday—than they did during last year’s sale.
According to data provided to Fortune by research firm Edison Trends, spending on Amazon’s U.S. e-commerce site on Oct. 13–14 rose 36%, compared to Prime Day in 2019, when the event was held in July. Earlier this week, eMarketer, another firm, had projected total sales would hit $6.17 billion in the United States, and almost $10 billion including other markets.
Amazon does not disclose overall sales results but did say that third-party businesses sold $3.5 billion worth of goods on the site during the two-day sale, up 60% of last year’s tally.
Source: Fortune