ShopRite has built a store-within-a-store that pulls together parts of the produce, protein and bakery departments into a separate fresh meals section that could be viewed as a new core category.
Fresh to Table, which has opened in ShopRite’s Greenwich and Burlington, New Jersey, stores along with its location in Monroe, New York, covers a range of meal and snack options centered on occasion and preparation style. For those looking to cook at home, there are the “Prep & Eat” and “One Stop Dinner Shop” sections, which include pre-chopped ingredients and point-of-sale recipes. For those looking for quick meals and snacks, there are “Heat & Eat” and “Grab & Go” sections.
The offerings rotate regularly, which promises to keep consumer interest high. The “One Stop Dinner Shop” lineup will change weekly. Inaugural dishes include pumpkin soup, turkey-apple grilled cheese and herb poached salmon. A “Tasty & Trending” department that spotlights on-trend and seasonal foods will change every two weeks.
Source: Grocery Dive
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 
