ShopRite has built a store-within-a-store that pulls together parts of the produce, protein and bakery departments into a separate fresh meals section that could be viewed as a new core category.
Fresh to Table, which has opened in ShopRite’s Greenwich and Burlington, New Jersey, stores along with its location in Monroe, New York, covers a range of meal and snack options centered on occasion and preparation style. For those looking to cook at home, there are the “Prep & Eat” and “One Stop Dinner Shop” sections, which include pre-chopped ingredients and point-of-sale recipes. For those looking for quick meals and snacks, there are “Heat & Eat” and “Grab & Go” sections.
The offerings rotate regularly, which promises to keep consumer interest high. The “One Stop Dinner Shop” lineup will change weekly. Inaugural dishes include pumpkin soup, turkey-apple grilled cheese and herb poached salmon. A “Tasty & Trending” department that spotlights on-trend and seasonal foods will change every two weeks.Grocery Dive