Twilio today announced its biggest acquisition to date, spearheading a stronger move into customer data management alongside its existing API-based tools for building and running communications services.
Twilio is paying $3.2 billion to acquire Segment, a technology startup that lets organizations pull customer data from one app into another, by way of APIs, and use its platform to better control the movement of that customer data, used for marketing and other applications that benefit from customer identification and segmentation.
This is an all-stock deal — specifically “in Twilio Class A common stock, on a fully diluted and cash free, debt free basis” and it is expected to close in Q4 2020. Segment will become a division of Twilio, the companies said.
Source: Techcrunch
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