Five Below has joined the fast-growing esports craze.
Nerd Street Gamers, the national network of esports facilities and competitive gamer events, has partnered with the tween and teen discount retailer to open LocalHost esports facilities connected to two Five Below stores, in Philadelphia and Georgetown, Texas. An additional location is due to open later this month at a Five Below store in St. Louis, Mo., with additional locations to follow.
Customers can enter the gaming facilities from outside the store and through a portal within Five Below that connects to the Locahost space. The LocalHost facilities enable gamers of all skill levels to take part in esports competitions, training sessions, bootcamps and hourly play across a wide variety of video games. The facilities will also offer live in-person events.
Source: Chain Store Age
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 