The pandemic has triggered various shifts in the digital-first economy, and Petco has just notched another one.
The company last week announced a cross between a subscription plan and health insurance for pets. Called Vital Care, the paid annual plan provides pet owners with options to meet their animals’ routine wellness needs.
The program is available through Petco.com and the Petco app. Membership costs $19 per month and requires an annual commitment. The plan includes routine services and veterinary exams at 22 locations, unlimited nail trims for dogs at Petco grooming salons, and inclusion in the Petco loyalty program.Pymnts