Facebook-owned Instagram will start testing shopping through its short-form video feature Reels later this year in an effort to monetize the recently launched TikTok clone.
Instagram will also add shopping to its IGTV, where users can watch longer videos, starting Monday.
Monday’s move will appeal to creators and brands who routinely look to monetize their efforts on the app. They will be able to add shopping tags to their posts, so users can tap on the item and shop either through the Instagram app or a retailer’s site.
Source: CNBC
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 
