Facebook-owned Instagram will start testing shopping through its short-form video feature Reels later this year in an effort to monetize the recently launched TikTok clone.
Instagram will also add shopping to its IGTV, where users can watch longer videos, starting Monday.
Monday’s move will appeal to creators and brands who routinely look to monetize their efforts on the app. They will be able to add shopping tags to their posts, so users can tap on the item and shop either through the Instagram app or a retailer’s site.
Source: CNBC
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