Just a few years ago, most luxury brands stayed out of the consignment and resale conversation. Some went so far as to speak against it, wary of counterfeit goods or the prospect of losing their market share. Others seemed to be feeling out the trend: Would secondhand shopping really take off? Do women really want to buy someone else’s dress?
In a word, yes. The RealReal currently has more than 17 million users, and the resale market as a whole is expected to grow to $64 billion by 2025. (It’s currently valued at $28 billion.) There’s also the fact that one of the world’s most-wanted fashion brands is partnering with The RealReal in a big way.
Today, Gucci is announcing a multi-prong partnership with TRR, including a special Gucci e-shop stocked with consignors’ items as well as merchandise brought in directly from Gucci. The Florentine house is also the first to incentivize shoppers to buy and consign its goods on TRR: For every Gucci item purchased or sold, The RealReal will plant a tree through One Tree Planted, a nonprofit working on global reforestation.Vogue