Talk to the hand — that silly phrase could take on new meaning in food and other forms of retail, thanks to Amazon’s latest effort involving biometrics.
On Tuesday, Sept. 29, Amazon debuted its “Amazon One” biometric payments and authentication tool, among the latest technologies designed to remove friction from food and other parts of retail.
According to Dilip Kumar, the company’s VP, physical retail and technology, Amazon One “is a fast, convenient, contactless way for people to use their palm to make everyday activities like paying at a store, presenting a loyalty card, entering a location like a stadium or badging into work more effortless. The service is designed to be highly secure and uses custom-built algorithms and hardware to create a person’s unique palm signature.”
Source: Retail Leader