Freshippo, the grocery retail chain of Chinese e-commerce giant Alibaba, will open its first membership store in Shanghai on Thursday, challenging the American membership-only warehouse chain store Costco and Walmart’s wholesale division Sam’s Club in the city.
“We hope we can improve our capabilities quickly and effectively via directly competing with Costco and Sam’s Club,” said Hou Yi, president of Freshippo in a statement on Monday.
Freshippo, known as “Hema” in Chinese, also launched its own private brand Hema MAX, which sells a variety of products including rice, cooking oil, yogurt and nuts. Over 40 per cent of the products in the membership-only X store are Freshippo’s exclusive products, including those from Hema MAX, with 10 per cent from overseas factories, according to a company statement on Monday.
Source: Scmp
Omni Talk is the retail blog for retailers, written by retailers. Chris Walton and Anne Mezzenga founded Omni Talk in 2017 and have quickly turned it into one of the fastest growing blogs in retail. 
