Convenience and speed continue to be prioritized in beauty.
Following Ulta Beauty leaning on curbside pick-up during Covid-19 and Coty partnering with GoPuff, Sephora has announced that it has inked a deal with Instacart for same-day delivery. Beginning on Thursday, select California and Canada Sephora stores will be powered by the delivery service, and over the course of the coming weeks, more than 400 stores will be added. According to Sephora, 300-plus brands will be featured on Instacart — the entire Sephora assortment includes more than 400 brands — and to access the service, members have to either pay a delivery fee to Instacart ($3.99 for same-day orders over $35; fees vary for one-hour deliveries, club store deliveries, and deliveries under $35) or have an existing Instacart membership. An annual membership for Instacart costs $99, and a monthly membership is $9.99 per month.
Instacart has been on a tear; according to The Information, it saw sales grow 450% during the first two weeks of April, selling around $700 million in groceries in that period. It has also expanded its footprint with more partners, including smaller chains and independent grocery stores.Glossy