With the COVID-19 pandemic putting a crimp in Halloween celebrations, Party City Holdco has scaled back its own plans.
The retailer plans to open approximately 25 Halloween City pop-up stores this year, compared to 255 last season. It also plans to hire 20,000 temporary employees, down from 25,000 last year. Party City said it expects to retain about 10% of the temporary hires following the Halloween season.
In a recent survey by the National Retail Federation, more than three-quarters of Americans said COVID-19 is impacting their Halloween celebration plans, with overall participation down to 58%.Chain Storeage